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By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Ingrid Alvarez, on July 29th, 2010
 As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Mo Isern, on July 7th, 2010
 Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Ingrid Alvarez, on July 1st, 2010
Technology has not only changed the way we communicate with each other; it has changed the way we respond to crisis. When it comes to taking action, not everyone is able to donate funds, show up at a rally or volunteer in person. However, the number of people who have daily access to mobile phones and internet with streaming video is increasing faster than ever. The key to crisis communications is reaching networks of supporters with content that not only raises awareness, but also delivers action-enabled multimedia.
Static, non-interactive video has proven to be an effective campaign tool, and now live video [...keep reading]
By Mo Isern, on June 25th, 2010
 
This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.
Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]
By Ingrid Alvarez, on June 21st, 2010
  The wildly popular Twilight Saga hits the top of the Variety charts for the most impressions of it’s official online film trailer of ‘Eclipse,’ in theaters June 30. How did they do it? In partnership with Unicast, an independent, interactive advertising and marketing technology company, they executed a broad outreach via targeted online campaigns, featuring rich media including a Twilight iPhone app and designated online communities filled with video and graphics for all to share. Geotargeting, Movie Finder and MySpace play a huge role in captivating the core audience, [...keep reading]
By Ingrid Alvarez, on June 7th, 2010
 Adidas Originals partners with Lucasfilm and the 2010 FIFA World Cup for their 2010 Originals ad campaign, with the film ‘The Street Where Originality Lives’ to launch on TV on June 12th. This short video preview imagines the five minutes before the World Cup game kick-off in this entertaining remake of the Mos Eisley Cantina on Tatooine scene. Adidas ties the artists and celebrities who love wearing the brand into this famous scene, including David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong:
See more videos on the Adidas Originals YouTube Channel.
Does adding stars [...keep reading]
By Ingrid Alvarez, on June 2nd, 2010
 If you’re doing something to make a difference, there’s no doubt that you need to tell your story. That’s what the Spartans are doing at Michigan State University in their “Spartans will.” campaign, just featured on New York Times online yesterday.
The campaign includes a YouTube video clip on their microsite, TV commercials, print ads, posters and signs in airports, and online ads. The new branding solidifies an identity that both appeals to their alumni and remains consistent with the community of students, who are tackling challenging issues like climate change, poverty and disease.
“The story has to be honest, the story has to [...keep reading]
By Ingrid Alvarez, on May 24th, 2010
 Have you seen the ads for The Lazarus Effect? The privately owned (Red) organization recently launched an ad campaign to spread the word about this AIDS relief documentary, executive produced by Spike Jonze and produced by Anonymous Content and (Red). Watch for the debut tonight, May 24, on HBO and YouTube.
Do you think this ad campaign was effective?
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