Feature: Smarter Content Strategy

Multimedia: Smarter Content Strategy

Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.

As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.

Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]

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Feature: User-Generated Content Is Here to stay

Think of today’s most popular sites – Facebook, Twitter, YouTube – they’re all run on user-generated content. It’s more than just a catch-phrase. It’s how web-based companies are attracting users. And making money.

Net firms aside, even established retailers and media brands are turning to user-generated content to rally old fans and garner new ones. Last month, national discount retailer Stein Mart announced it was seeking real-life shoppers for a fall campaign. Over 250 women entered their short videos via Stein Mart’s Facebook page, hoping to win a spot. Also last month, [...keep reading]

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Coffee Brake! Where are they now? (Your consumers, I mean).

2009_MP_Coffee_Break_400px

On Tuesday, I was fortunate enough to be invited to speak to current students at my alma mater, Florida State University, and to meet with Dean of the College of Communication & Information, Larry Dennis, and Director of the School of Communication, Dr. Steve McDowell.  The conversation was about what comes next.  We could have talked for days.

Every organization, large or small, has to stay in touch with its audience.  But never before has the means to do that changed so rapidly and so constantly.  So how do you not only keep up, but [...keep reading]

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