|
|
By Ingrid Alvarez, on July 29th, 2010
 As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Ingrid Alvarez, on July 1st, 2010
Technology has not only changed the way we communicate with each other; it has changed the way we respond to crisis. When it comes to taking action, not everyone is able to donate funds, show up at a rally or volunteer in person. However, the number of people who have daily access to mobile phones and internet with streaming video is increasing faster than ever. The key to crisis communications is reaching networks of supporters with content that not only raises awareness, but also delivers action-enabled multimedia.
Static, non-interactive video has proven to be an effective campaign tool, and now live video [...keep reading]
By Ingrid Alvarez, on June 21st, 2010
  The wildly popular Twilight Saga hits the top of the Variety charts for the most impressions of it’s official online film trailer of ‘Eclipse,’ in theaters June 30. How did they do it? In partnership with Unicast, an independent, interactive advertising and marketing technology company, they executed a broad outreach via targeted online campaigns, featuring rich media including a Twilight iPhone app and designated online communities filled with video and graphics for all to share. Geotargeting, Movie Finder and MySpace play a huge role in captivating the core audience, [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
 Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
By Ingrid Alvarez, on June 9th, 2010
 Apple introduces iAd, a new mobile advertising platform to compete with Google’s recently sealed acquisition of AdMob. Already claiming over $60 million dollars in commitments for this year, iAd will allow users to interact with the ads without leaving their app. AdMob is currently the leading mobile advertising system, displaying advertisements dropped into iPhone and Android applications – and so the battle begins.
With mobile video heating up, iAd promises to deliver “sight, sound, motion, and emotion” for advertisers and developers targeting consumers who want to offer TV-like ads with the interactivity of [...keep reading]
By Ingrid Alvarez, on June 2nd, 2010
 If you’re doing something to make a difference, there’s no doubt that you need to tell your story. That’s what the Spartans are doing at Michigan State University in their “Spartans will.” campaign, just featured on New York Times online yesterday.
The campaign includes a YouTube video clip on their microsite, TV commercials, print ads, posters and signs in airports, and online ads. The new branding solidifies an identity that both appeals to their alumni and remains consistent with the community of students, who are tackling challenging issues like climate change, poverty and disease.
“The story has to be honest, the story has to [...keep reading]
By Ingrid Alvarez, on May 26th, 2010
 While big brands are taking the lead in developing their online audiences with social media, there’s still a lot of work to do measuring results. The good news is, the youth demographic of ages 14 to 34 is spending $1.2 trillion dollars, according to researcher Mintel International, but with a cause-conscious mentality. The majority of youth consumers agree that it’s important that marketing campaigns be tied to social movements benefitting causes such as the environment or [...keep reading]
By Ingrid Alvarez, on May 19th, 2010
 To celebrate their 5th birthday, YouTube has created a Five Year Channel (complete with guest curator top picks) and compiled a moving timeline to illustrate the story of their journey. In just five years of explosive growth, the website sees 2 billion views per day and 24 hours of video being uploaded every minute.
How has YouTube impacted your view of video as an everyday tool?
By Ingrid Alvarez, on May 17th, 2010
For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example:
Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement.
The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading]
|
Subscribe to our blog via email
Subscribe to our eNewsletter
|
