 As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.
To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading] No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message. Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just [...keep reading] When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy. Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places. But when you dedicate your Twitter time to benefit [...keep reading]
If you like [...keep reading] Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines. According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its [...keep reading]
Because you care about getting visitors to your site’s content and spreading the good word about your work. Are you considering a re-evaluation of your digital marketing business strategy? The best time for a makeover is now. Are you ready? Here goes: 1) Email Marketing Budgets To Increase. With over 200 million websites online today, the competition is fierce to get visitors over to your site now – and how. Recent trending [...keep reading]
Whether you’re more likely to stay connected to your friends, family or work, keeping a mobile device gives you the freedom of choice while you’re out of [...keep reading]
Let’s go down the holiday marketing to do list and check it twice. - Make sure that the meta-data of your hosted content is filled out, including: Meta Title - Write a new, brief 200-character description of your business or website that reflects [...keep reading]
With all the different social media channels to reach your audience at, it’s easy to give up due to information overload. Ideally, you’d like to spend more time creating and interacting, and less time worrying about how to get [...keep reading] |
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Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies 
Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
Why do any of these trends matter to you?
The holidays are here and we hope that you’ll be merrily on your way to a vacation soon. Taking a break from the buzz for a bit is always a great way to refresh your social mind, although it can be easy to fall behind on important updates when you’re away.
Are you getting your goods ready for the slew of online holiday consumers? Re-directing traffic to your upcoming events? No matter your budget restraints, you can always make it a little easier for your holiday crowd to find you.
Getting your content published online brings the greatest rewards if done on a regular basis. But if your resources are limited, you might be thinking, “there’s NO WAY I can manage all of this. I’d better just stick to what I know.” Well, hang on to your hat, ’cause it just got easier…
