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By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
 Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
By Ingrid Alvarez, on March 17th, 2010
When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy.
Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places. But when you dedicate your Twitter time to benefit [...keep reading]
By Ingrid Alvarez, on March 3rd, 2010
 Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies [...keep reading]
By Ingrid Alvarez, on February 17th, 2010
 Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
If you like [...keep reading]
By Ingrid Alvarez, on February 3rd, 2010
Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines.
According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its [...keep reading]
By Mo Isern, on January 15th, 2010
At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media.
Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter. Us media folk aren’t fond of the 8 a.m. start time. Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading]
By Mo Isern, on January 4th, 2010
Happy New Year, everyone! We hope you have returned to work today refreshed and ready for great things to happen in 2010.
As you may already know, we do a lot of work with charitable organizations. Together, we’ve become familiar with the growing number of ways charities can use social media and user-provided-content sites to get the most out of their visual messaging.
Some great news to report came to us from The Foundation Center’s Philanthropy News Digest, which we hope will inspire continued successes this year.
Detroit-Area Charities Seeking New Donors Via Social Media Sites
Hoping to tap new sources of giving, [...keep reading]
By Ingrid Alvarez, on December 17th, 2009
 The holidays are here and we hope that you’ll be merrily on your way to a vacation soon. Taking a break from the buzz for a bit is always a great way to refresh your social mind, although it can be easy to fall behind on important updates when you’re away.
Whether you’re more likely to stay connected to your friends, family or work, keeping a mobile device gives you the freedom of choice while you’re out of [...keep reading]
By Ingrid Alvarez, on November 11th, 2009
 Social media is on the tips of everyone’s tongues lately, and you bet it’s here to stay. For those who are still skeptical as to what social media can do for you, consider a recent report released by ENGAGEMENTdb, which has shown that businesses slow to adapt social media channels are slower to increase their profit and revenue.
Social media channels include blogs, your own branded social network community, content distribution mechanisms like ShareThis, engaging in online discussions, having an external social network presence like Facebook, image or video sharing on platforms like Flickr [...keep reading]
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