By Ingrid Alvarez, on July 29th, 2010

As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Ingrid Alvarez, on April 20th, 2010

As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.

To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading]
By Ingrid Alvarez, on December 2nd, 2009
Are you getting your goods ready for the slew of online holiday consumers? Re-directing traffic to your upcoming events? No matter your budget restraints, you can always make it a little easier for your holiday crowd to find you.
Let’s go down the holiday marketing to do list and check it twice.
- Make sure that the meta-data of your hosted content is filled out, including:
Meta Title
Meta Keywords
Meta Description
- Write a new, brief 200-character description of your business or website that reflects [...keep reading]