Trend Talk: Video SEO Boosts Your ROI

As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.

Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]

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Tech Talk: How to optimize your video on YouTube

As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.

To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading]

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Tech Talk: Holiday eMarketing To Do List

Tech Talk: Holiday eMarketing To Do ListAre you getting your goods ready for the slew of online holiday consumers? Re-directing traffic to your upcoming events? No matter your budget restraints, you can always make it a little easier for your holiday crowd to find you.

Let’s go down the holiday marketing to do list and check it twice.

- Make sure that the meta-data of your hosted content is filled out, including:

Meta Title
Meta Keywords
Meta Description

- Write a new, brief 200-character description of your business or website that reflects [...keep reading]

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