As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.

Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]