By Ingrid Alvarez, on March 17th, 2010
When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy.
Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places. But when you dedicate your Twitter time to benefit [...keep reading]
By Ingrid Alvarez, on January 20th, 2010
Not far from U.S. shores, the unspeakable tragedy still unfolding from Haiti’s recent 7.0 earthquake on January 12, 2010, sends us one message – help Haiti now. This morning, the Haitian people experienced yet another aftershock, at 6.1 magnitude near Port-au-Prince. Before the January 12 earthquake struck, Haiti was the poorest nation in the Western hemisphere, and most Haitians live on $2 a day or less. The greatest need in Haiti right now is money.
Even [...keep reading]
By Mo Isern, on January 4th, 2010
Happy New Year, everyone! We hope you have returned to work today refreshed and ready for great things to happen in 2010.
As you may already know, we do a lot of work with charitable organizations. Together, we’ve become familiar with the growing number of ways charities can use social media and user-provided-content sites to get the most out of their visual messaging.
Some great news to report came to us from The Foundation Center’s Philanthropy News Digest, which we hope will inspire continued successes this year.
Detroit-Area Charities Seeking New Donors Via Social Media Sites
Hoping to tap new sources of giving, [...keep reading]
By Mo Isern, on August 17th, 2009
I love stories like this… where organizations are so creative, so smart and so in tune with how to use a message – that they raise money without really spending anything!
Remember the wedding couple who danced their way into millions of people’s computer screens? They’re apparently really smart too, and have helped Wellstone Action, an anti-violence charity in St. Paul, Minn., raise $15K!
If you read anything today, read this article. And then think about where there are small, hidden opportunities coming at you from the mainstream media.
