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By Mo Isern, on July 7th, 2010
 Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Mo Isern, on June 25th, 2010
 
This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.
Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]
By Ingrid Alvarez, on May 17th, 2010
For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example:
Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement.
The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading]
By Ingrid Alvarez, on February 17th, 2010
 Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
If you like [...keep reading]
By Ingrid Alvarez, on February 3rd, 2010
Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines.
According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its [...keep reading]
By Ingrid Alvarez, on January 20th, 2010
 Not far from U.S. shores, the unspeakable tragedy still unfolding from Haiti’s recent 7.0 earthquake on January 12, 2010, sends us one message – help Haiti now. This morning, the Haitian people experienced yet another aftershock, at 6.1 magnitude near Port-au-Prince. Before the January 12 earthquake struck, Haiti was the poorest nation in the Western hemisphere, and most Haitians live on $2 a day or less. The greatest need in Haiti right now is money.
Even [...keep reading]
By Mo Isern, on December 11th, 2009
For all of you who are Spanish readers, we appreciate your Facebook feedback about the recent AOL Latino profile article they wrote last week! We posted some photos of when they were here, and you can also check out the slideshow they created in the article.
BUT – for those of you who DON’T read in Spanish – we’ve taken the liberty of translating and posting here. Credit due to Grandma Nora Vega-Isern… ahem — make that Abuelita Nora Vega-Isern.
Enjoy!
Maureen Isern: A moped loaded with ideas
By Laura Martínez
Posted 12-01-2009 17:23:21
Filed Under: Latinos de Exito: Mi Negocio
In this era of labor and [...keep reading]
By Ashley Faison, on November 16th, 2009
Laura Martinez and Noemi de la Torre from AOL Latino just stopped by to interview Mo-
Check out the behind the scenes photos and we’ll let you know when the interview hits the web!
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By Mo Isern, on November 2nd, 2009
We thought October would be busy. But seriously? It was paranormal. We had so much foot traffic, we literally had to scrub the floors.
Foot Traffic
Now that we’re spic and span, refreshed after wrapping up our various Halloween productions (Check out MTV’s inaugural Ulalume Festival – I co-edited and by doing so, found my Kat Von D costume inspiration!), we’re realizing that there’s been an amazing change in the air.
Besides the scent of cleaning supplies, we smell energy. Our November is already jam-packed and 2010 looks promising. [...keep reading]
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