By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Mo Isern, on June 25th, 2010
This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.
Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]
By Ingrid Alvarez, on March 17th, 2010
When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy.
Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places. But when you dedicate your Twitter time to benefit [...keep reading]
By Mo Isern, on December 11th, 2009
For all of you who are Spanish readers, we appreciate your Facebook feedback about the recent AOL Latino profile article they wrote last week! We posted some photos of when they were here, and you can also check out the slideshow they created in the article.
BUT – for those of you who DON’T read in Spanish – we’ve taken the liberty of translating and posting here. Credit due to Grandma Nora Vega-Isern… ahem — make that Abuelita Nora Vega-Isern.
Enjoy!
Maureen Isern: A moped loaded with ideas
By Laura Martínez
Posted 12-01-2009 17:23:21
Filed Under: Latinos de Exito: Mi Negocio
In this era of labor and [...keep reading]
By Ashley Faison, on November 16th, 2009
Laura Martinez and Noemi de la Torre from AOL Latino just stopped by to interview Mo-
Check out the behind the scenes photos and we’ll let you know when the interview hits the web!
#gallery-1 {
margin: auto;
}
#gallery-1 .gallery-item {
float: left;
margin-top: 10px;
text-align: center;
width: 33%; }
#gallery-1 img {
border: 2px solid #cfcfcf;
}
#gallery-1 .gallery-caption {
margin-left: 0;
}
By Mo Isern, on November 2nd, 2009
We thought October would be busy. But seriously? It was paranormal. We had so much foot traffic, we literally had to scrub the floors.
Foot Traffic
Now that we’re spic and span, refreshed after wrapping up our various Halloween productions (Check out MTV’s inaugural Ulalume Festival – I co-edited and by doing so, found my Kat Von D costume inspiration!), we’re realizing that there’s been an amazing change in the air.
Besides the scent of cleaning supplies, we smell energy. Our November is already jam-packed and 2010 looks promising. [...keep reading]
