By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Mo Isern, on July 7th, 2010
Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Mo Isern, on October 12th, 2009
We’ve finally done it. After weeks and days and hours of tucking and trimming and trying new things, we’re relaunching our e-newsletter, The Moped Mileage Report, in the way we wanted it. A bit stylish, a bit serious, and a bit sassy. It’s been a huge undertaking, one that perhaps doesn’t show on its face, but when you start to break down everything you want to reach people with, you realize you have a lot to say!
So what do you say first? How do you know if people want to hear that? What will they think about it?
Instead of asking [...keep reading]
