Apple introduces iAd, a new mobile advertising platform to compete with Google’s recently sealed acquisition of AdMob. Already claiming over $60 million dollars in commitments for this year, iAd will allow users to interact with the ads without leaving their app. AdMob is currently the leading mobile advertising system, displaying advertisements dropped into iPhone and Android applications – and so the battle begins.
With mobile video heating up, iAd promises to deliver “sight, sound, motion, and emotion” for advertisers and developers targeting consumers who want to offer TV-like ads with the interactivity of [...keep reading]
Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
Not far from U.S. shores, the unspeakable tragedy still unfolding from Haiti’s recent 7.0 earthquake on January 12, 2010, sends us one message – help Haiti now. This morning, the Haitian people experienced yet another aftershock, at 6.1 magnitude near Port-au-Prince. Before the January 12 earthquake struck, Haiti was the poorest nation in the Western hemisphere, and most Haitians live on $2 a day or less. The greatest need in Haiti right now is money.
Why do any of these trends matter to you?
The holidays are here and we hope that you’ll be merrily on your way to a vacation soon. Taking a break from the buzz for a bit is always a great way to refresh your social mind, although it can be easy to fall behind on important updates when you’re away.
