For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example:
Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement.
The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading]
Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies 
