On Tuesday, I was fortunate enough to be invited to speak to current students at my alma mater, Florida State University, and to meet with Dean of the College of Communication & Information, Larry Dennis, and Director of the School of Communication, Dr. Steve McDowell.  The conversation was about what comes next.  We could have talked for days.

Every organization, large or small, has to stay in touch with its audience.  But never before has the means to do that changed so rapidly and so constantly.  So how do you not only keep up, but [...keep reading]