By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
By Ingrid Alvarez, on February 17th, 2010
Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
If you like [...keep reading]
By Ingrid Alvarez, on February 3rd, 2010
Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines.
According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its [...keep reading]
By Ingrid Alvarez, on January 7th, 2010
Why do any of these trends matter to you?
Because you care about getting visitors to your site’s content and spreading the good word about your work.
Are you considering a re-evaluation of your digital marketing business strategy? The best time for a makeover is now.
Are you ready? Here goes:
1) Email Marketing Budgets To Increase. With over 200 million websites online today, the competition is fierce to get visitors over to your site now – and how. Recent trending [...keep reading]
