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By Ingrid Alvarez, on June 21st, 2010
  The wildly popular Twilight Saga hits the top of the Variety charts for the most impressions of it’s official online film trailer of ‘Eclipse,’ in theaters June 30. How did they do it? In partnership with Unicast, an independent, interactive advertising and marketing technology company, they executed a broad outreach via targeted online campaigns, featuring rich media including a Twilight iPhone app and designated online communities filled with video and graphics for all to share. Geotargeting, Movie Finder and MySpace play a huge role in captivating the core audience, [...keep reading]
By Ingrid Alvarez, on May 17th, 2010
For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example:
Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement.
The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading]
By Ingrid Alvarez, on April 1st, 2010
No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message.
Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just [...keep reading]
By Ingrid Alvarez, on March 17th, 2010
When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy.
Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places. But when you dedicate your Twitter time to benefit [...keep reading]
By Ingrid Alvarez, on February 17th, 2010
 Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
If you like [...keep reading]
By Ingrid Alvarez, on November 11th, 2009
 Social media is on the tips of everyone’s tongues lately, and you bet it’s here to stay. For those who are still skeptical as to what social media can do for you, consider a recent report released by ENGAGEMENTdb, which has shown that businesses slow to adapt social media channels are slower to increase their profit and revenue.
Social media channels include blogs, your own branded social network community, content distribution mechanisms like ShareThis, engaging in online discussions, having an external social network presence like Facebook, image or video sharing on platforms like Flickr [...keep reading]
By Ingrid Alvarez, on November 4th, 2009
Sure, you already know that keeping your content up-to-date gives you the upper hand. But how about taking taking it to the next level? Engaging your audience inspires them to act as a citizen marketer. You don’t even have to tell them to tell a friend — they’re already on it!
Here are some tips for making your content more engaging:
Ask Questions. Let’s face it — the best way to get an answer is to ask! Boost the number of responses under your posted content by asking [...keep reading]
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