Think of today’s most popular sites – Facebook, Twitter, YouTube – they’re all run on user-generated content. It’s more than just a catch-phrase. It’s how web-based companies are attracting users. And making money.
Net firms aside, even established retailers and media brands are turning to user-generated content to rally old fans and garner new ones. Last month, national discount retailer Stein Mart announced it was seeking real-life shoppers for a fall campaign. Over 250 women entered their short videos via Stein Mart’s Facebook page, hoping to win a spot. Also last month, [...keep reading]
Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies 
Getting your content published online brings the greatest rewards if done on a regular basis. But if your resources are limited, you might be thinking, “there’s NO WAY I can manage all of this. I’d better just stick to what I know.” Well, hang on to your hat, ’cause it just got easier…
Social media is on the tips of everyone’s tongues lately, and you bet it’s here to stay. For those who are still skeptical as to what social media can do for you, consider a recent report released by ENGAGEMENTdb, which has shown that businesses slow to adapt social media channels are slower to increase their profit and revenue.
