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By Mo Isern, on July 7th, 2010
 Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
 Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
By Ingrid Alvarez, on June 2nd, 2010
 If you’re doing something to make a difference, there’s no doubt that you need to tell your story. That’s what the Spartans are doing at Michigan State University in their “Spartans will.” campaign, just featured on New York Times online yesterday.
The campaign includes a YouTube video clip on their microsite, TV commercials, print ads, posters and signs in airports, and online ads. The new branding solidifies an identity that both appeals to their alumni and remains consistent with the community of students, who are tackling challenging issues like climate change, poverty and disease.
“The story has to be honest, the story has to [...keep reading]
By Ingrid Alvarez, on May 17th, 2010
For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example:
Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement.
The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading]
By Zachary Dominitz | Call2Action.com, on May 5th, 2010
You’ve seen The Meatrix, right? And the kid doped up on meds returning from the dentist? The Evolution of Dance? Susan Boyle, anyone?
Whether silly, strange, sexy, or substantial, online video has become the ubiquitous means of communication. While some still debate ‘why’ for Cause Marketing (hint: to avoid the fate of former executives who wanted traditional ROI charts before implementing social media, understand this is not a fad), the go-to medium for marketing is not in doubt.
According to Comscore, there were 31.2 BILLION videos watched online. In March. In the US alone. As a catalyst for online action, there is absolutely [...keep reading]
By Ingrid Alvarez, on February 17th, 2010
 Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
If you like [...keep reading]
By Ingrid Alvarez, on February 3rd, 2010
Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines.
According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its [...keep reading]
By Ingrid Alvarez, on November 11th, 2009
 Social media is on the tips of everyone’s tongues lately, and you bet it’s here to stay. For those who are still skeptical as to what social media can do for you, consider a recent report released by ENGAGEMENTdb, which has shown that businesses slow to adapt social media channels are slower to increase their profit and revenue.
Social media channels include blogs, your own branded social network community, content distribution mechanisms like ShareThis, engaging in online discussions, having an external social network presence like Facebook, image or video sharing on platforms like Flickr [...keep reading]
By Ingrid Alvarez, on November 4th, 2009
Sure, you already know that keeping your content up-to-date gives you the upper hand. But how about taking taking it to the next level? Engaging your audience inspires them to act as a citizen marketer. You don’t even have to tell them to tell a friend — they’re already on it!
Here are some tips for making your content more engaging:
Ask Questions. Let’s face it — the best way to get an answer is to ask! Boost the number of responses under your posted content by asking [...keep reading]
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