By Mo Isern, on January 15th, 2010
At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media.
Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter. Us media folk aren’t fond of the 8 a.m. start time. Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading]
By Mo Isern, on November 9th, 2009
Over some really amazing butternut squash soup, I was relaying to a good editor/director/producer friend, Morgan Nichols, my challenge of wanting to do a lot, all the time, and immediately. But I want everything to be perfect. So I tweak. And I edit. And I perfect. And nothing gets finished. I become my own bottleneck.
Morgan suggested the concept of treating things less preciously. That by creating more, more often, there will be some really great things, and some really not-so-great things, being produced. But there are things being produced. And [...keep reading]
