At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media.

Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter.  Us media folk aren’t fond of the 8 a.m. start time.  Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading]