 While big brands are taking the lead in developing their online audiences with social media, there’s still a lot of work to do measuring results. The good news is, the youth demographic of ages 14 to 34 is spending $1.2 trillion dollars, according to researcher Mintel International, but with a cause-conscious mentality. The majority of youth consumers agree that it’s important that marketing campaigns be tied to social movements benefitting causes such as the environment or [...keep reading]
At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media. Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter. Us media folk aren’t fond of the 8 a.m. start time. Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading] |
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