Tech Talk: Why Public Relations is adapting to digital marketing

My News Release ChecklistEven with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release.  But how ’bout an excellent-looking digital marketing campaign for the presses?  With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release?  With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies [...keep reading]

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