In an example of how the nonprofit sector and the broadcast world are collaborating to increase messaging exposure, tonight, American Idol plans to use the power of its international audience-reach to drive more support for relief efforts in Haiti.

The show will be dedicating its special results show to Haiti, featuring footage from last year’s winner Kris Allen’s trip to Haiti to see relief efforts firsthand, and is encouraging donations to the United Nations Foundation.

We’ve seen major networks and shows use their platforms as ways to increase support for past disasters like Katrina and the 2004 Tsunami, as [...keep reading]