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By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Ingrid Alvarez, on July 29th, 2010
 As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Ingrid Alvarez, on July 1st, 2010
Technology has not only changed the way we communicate with each other; it has changed the way we respond to crisis. When it comes to taking action, not everyone is able to donate funds, show up at a rally or volunteer in person. However, the number of people who have daily access to mobile phones and internet with streaming video is increasing faster than ever. The key to crisis communications is reaching networks of supporters with content that not only raises awareness, but also delivers action-enabled multimedia.
Static, non-interactive video has proven to be an effective campaign tool, and now live video [...keep reading]
By Mo Isern, on June 25th, 2010
 
This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.
Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]
By Ingrid Alvarez, on June 21st, 2010
  The wildly popular Twilight Saga hits the top of the Variety charts for the most impressions of it’s official online film trailer of ‘Eclipse,’ in theaters June 30. How did they do it? In partnership with Unicast, an independent, interactive advertising and marketing technology company, they executed a broad outreach via targeted online campaigns, featuring rich media including a Twilight iPhone app and designated online communities filled with video and graphics for all to share. Geotargeting, Movie Finder and MySpace play a huge role in captivating the core audience, [...keep reading]
By Ingrid Alvarez, on June 16th, 2010
 The official launch of the Kinect for Xbox, originally unveiled as “Project Natal,” enjoyed an exclusive 45-minute performance by Cirque de Soleil at the University of Southern California’s Galen Center last night. The performers gave life to a demonstration of controller-free gaming, creating scenery reminiscent of the 2009 movie Avatar, with a team of 76 artists and 200 technicians. Check out photos by the team at Mashable, and read about the performance details on Xbox.com.
Do you think that [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
 Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
By Ingrid Alvarez, on June 9th, 2010
 Apple introduces iAd, a new mobile advertising platform to compete with Google’s recently sealed acquisition of AdMob. Already claiming over $60 million dollars in commitments for this year, iAd will allow users to interact with the ads without leaving their app. AdMob is currently the leading mobile advertising system, displaying advertisements dropped into iPhone and Android applications – and so the battle begins.
With mobile video heating up, iAd promises to deliver “sight, sound, motion, and emotion” for advertisers and developers targeting consumers who want to offer TV-like ads with the interactivity of [...keep reading]
By Ingrid Alvarez, on June 7th, 2010
 Adidas Originals partners with Lucasfilm and the 2010 FIFA World Cup for their 2010 Originals ad campaign, with the film ‘The Street Where Originality Lives’ to launch on TV on June 12th. This short video preview imagines the five minutes before the World Cup game kick-off in this entertaining remake of the Mos Eisley Cantina on Tatooine scene. Adidas ties the artists and celebrities who love wearing the brand into this famous scene, including David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong:
See more videos on the Adidas Originals YouTube Channel.
Does adding stars [...keep reading]
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