No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message.
Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just a chance for your consumers and audience to hear you speak, it’s a chance for you to engage your audience and give them an opportunity to participate beyond the video.
- How will your video be unique enough to keep short attention spans?
- Make a list of engagement methods that your audience can accomplish after they view the video (i.e. sharing methods, links to your website, YouTube Channel, twitter language suggestions, in-person event invites, joining your mailing list).
- What type of multi-media is most effective for your video? Consider graphics, animation, music, video clips, etc. only if they can directly reflect your brand.
- What overall message and feeling do you want your audience to walk away with?
- Who will be featured in your video? Decide which person or group of people best represent your company’s mission and call to action.
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