Good marketing boils down to great relationships with your clients, friends, colleagues and community. So why use Facebook if you’ve already established those great relationships? Well, let’s start with Facebook’s property value and its relationship to the robots, otherwise known as search engines.
According to Comscore, a trusted industry source for digital marketing intelligence, Facebook more than doubled its visitor ranking from December 2008 to December 2009. It is now ranked #4 property, up from #11 ranked property, which means that the site’s property value is measured in rank according to its number of visitors. Facebook is fourth in line behind Yahoo!, Microsoft and Google at number one.
Because of Facebook’s massive amount of constantly refreshed content, submitted every second by its millions of users worldwide, it has become one of the Internet’s most valued website property and every search engine’s perfect Valentine. Search engines most quickly match highly indexed keywords and produce search results by connecting with the most recently updated sites, links, articles, images and video. By collecting data and dispersing it with targeted advertising, Facebook already has major corporations, institutions, small businesses, entrepreneurs and non-profits alike jumping on board to secure their companies brand within the Facebook community.
If you haven’t yet transitioned onto Facebook as a business, keep in mind that trusted group pages and fan pages are attached to real people – so act like one! Make sure that your Facebook presence flourishes on those personal connections in order to leverage its greatest asset – interactivity. Even with Facebook’s sleek and simplistic layout, you’ll want to be sure to keep your brand consistent, including the choice of your user name, your company’s name, description, and by using quality graphics, images and video.
Start by building a network of strong followers among your immediate contacts, and provide links from your Facebook presence to your website, blog and other social media networks. Next, launch a targeted Facebook ad or host an in-person event and watch your community grow by enticing genuinely interested connections. And finally, as an ongoing rule, be consistent in your interaction, refresh your content often and increase your sales by connecting your Facebook to numerous e-commerce opportunities.
Relationship marketing with Facebook adds a new perspective to the relationship you have with your community. It might not happen overnight, but in the best case scenario, your neighbors and friends of friends will start finding you and become interested in sharing your content. Always remember that your greatest profit will rely on your most genuine connections – the person on the other side of the profile!
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