Trend Talk: Video SEO Boosts Your ROI

As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.

Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of e-commerce videos of two major retailers, QVC and Overstock.com, search index results show that Overstock’s optimized video reach heavily outweigh it’s TV-based competitor for online prominence. Although both retailers have thousands of online videos, the strategy-minded search engine robots could care less about the videos without optimized content attached to them.

Give your video and integrated multimedia wings by optimizing it with tags, keywords and applicable descriptions. If you’re overwhelmed, start out simple by adding the most relevant tags (names, locations, topic) and a brief description that summarizes the video. Then keep building with more detail as you solidify your online marketing strategy. Need more guidance? Refer back to my Tech Talk articles, How To Optimize Your Video With YouTube and Using Video As A Call To Action, which are chock full of tips and links to further resources.

Still need more convincing? Check out my favorite (and hilarious) list of 21 Ways To Fail At Online Video Marketing by vidiSEO, read this helpful ReelSEO article on Optimizing Online Video for ROI – Making Video Accountable or watch this brief clip:

What is Video SEO (VSEO) for Local Video Marketing?

Have you increased your website’s traffic with video?

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