Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. By eliminating barriers, such as time and travel constraints for supporters wanting to make a school visit, we increased opportunities for SLJ and improved organizational efficiency through the use of technology and storytelling.
Tell us how video has improved communication for you!
