By Ingrid Alvarez, on July 29th, 2010
As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Mo Isern, on July 27th, 2010
Recently we helped launch third-generation ocean explorer Fabien Cousteau’s nonprofit organization called Plant a Fish which aims to empower and educate local communities through the action of “re-planting” aquatic species of plants and animals in environmentally stressed areas to make a positive impact. Check out the short introductory video we produced. We’re so excited to see the organization launch and gain the attention of national press. To help them out even more, be sure to vote for them all through August to win $50K in Pepsi’s Refresh Everything challenge – Vote [...keep reading]
By Mo Isern, on July 7th, 2010
Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Ingrid Alvarez, on July 1st, 2010
Technology has not only changed the way we communicate with each other; it has changed the way we respond to crisis. When it comes to taking action, not everyone is able to donate funds, show up at a rally or volunteer in person. However, the number of people who have daily access to mobile phones and internet with streaming video is increasing faster than ever. The key to crisis communications is reaching networks of supporters with content that not only raises awareness, but also delivers action-enabled multimedia.
Static, non-interactive video has proven to be an effective campaign tool, and now live video [...keep reading]
