 While big brands are taking the lead in developing their online audiences with social media, there’s still a lot of work to do measuring results. The good news is, the youth demographic of ages 14 to 34 is spending $1.2 trillion dollars, according to researcher Mintel International, but with a cause-conscious mentality. The majority of youth consumers agree that it’s important that marketing campaigns be tied to social movements benefitting causes such as the environment or [...keep reading]  Have you seen the ads for The Lazarus Effect? The privately owned (Red) organization recently launched an ad campaign to spread the word about this AIDS relief documentary, executive produced by Spike Jonze and produced by Anonymous Content and (Red). Watch for the debut tonight, May 24, on HBO and YouTube. Do you think this ad campaign was effective?  To celebrate their 5th birthday, YouTube has created a Five Year Channel (complete with guest curator top picks) and compiled a moving timeline to illustrate the story of their journey. In just five years of explosive growth, the website sees 2 billion views per day and 24 hours of video being uploaded every minute. How has YouTube impacted your view of video as an everyday tool? For all the businesses out there searching for a model or strategy to integrate multiple channels for their communications campaign, here is a great example: Verizon recently announced it’s latest campaign launch, which brings business-to-business outreach back to TV screens for the first time in several years. Their “Altogether Better” campaign, which is targeted at IT executives and global businesses who are interested in new possibilities and better outcomes for communications advancement. The TV ads drive viewers to www.verizon.com/better and other micro-sites focused on enabling businesses. These micro-sites are addressing topics such as industry specific concerns, mobile access security, unified communications and [...keep reading] You’ve seen The Meatrix, right? And the kid doped up on meds returning from the dentist? The Evolution of Dance? Susan Boyle, anyone? Whether silly, strange, sexy, or substantial, online video has become the ubiquitous means of communication. While some still debate ‘why’ for Cause Marketing (hint: to avoid the fate of former executives who wanted traditional ROI charts before implementing social media, understand this is not a fad), the go-to medium for marketing is not in doubt. According to Comscore, there were 31.2 BILLION videos watched online. In March. In the US alone. As a catalyst for online action, there is absolutely [...keep reading] |
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