Tech Talk: How to optimize your video on YouTube

As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.

To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading]

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Tech Talk: Using video as a Call To Action

No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message.

Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just [...keep reading]

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