Tech Talk: You are what you tweet – social media for social good.

When was the last time you checked up on your social media habits? If your social media intake was compared to a health food diet, where would you cut back on bad habits? We know that a commitment to a lifestyle change for better eating habits will keep you healthier in the long-run. Similarly, engaging in quality social media versus quantity will reap the best rewards for the health of your ongoing social media strategy.

Sure, Twitter can be a time-sucker if you spend lots of time in superfluous places.  But when you dedicate your Twitter time to benefit [...keep reading]

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Tech Talk: Why Public Relations is adapting to digital marketing

My News Release ChecklistEven with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release.  But how ’bout an excellent-looking digital marketing campaign for the presses?  With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release?  With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies [...keep reading]

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