In an example of how the nonprofit sector and the broadcast world are collaborating to increase messaging exposure, tonight, American Idol plans to use the power of its international audience-reach to drive more support for relief efforts in Haiti.
The show will be dedicating its special results show to Haiti, featuring footage from last year’s winner Kris Allen’s trip to Haiti to see relief efforts firsthand, and is encouraging donations to the United Nations Foundation.
We’ve seen major networks and shows use their platforms as ways to increase support for past disasters like Katrina and the 2004 Tsunami, as [...keep reading]
Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
