Tech Talk: Mobile donations are pouring in for Haiti

Moped Illustration: Help Haiti Now, by Ingrid M. AlvarezNot far from U.S. shores, the unspeakable tragedy still unfolding from Haiti’s recent 7.0 earthquake on January 12, 2010, sends us one message – help Haiti now. This morning, the Haitian people experienced yet another aftershock, at 6.1 magnitude near Port-au-Prince. Before the January 12 earthquake struck, Haiti was the poorest nation in the Western hemisphere, and most Haitians live on $2 a day or less. The greatest need in Haiti right now is money.

Even [...keep reading]

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Coffee Brake! Lessons from top brands.

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At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media.

Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter.  Us media folk aren’t fond of the 8 a.m. start time.  Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading]

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Tech Talk: 2010’s Top 3 Digital Media Trends

Tech Talk: 2010's Top 3 Digital Media TrendsWhy do any of these trends matter to you?

Because you care about getting visitors to your site’s content and spreading the good word about your work.

Are you considering a re-evaluation of your digital marketing business strategy? The best time for a makeover is now.

Are you ready? Here goes:

1) Email Marketing Budgets To Increase. With over 200 million websites online today, the competition is fierce to get visitors over to your site now – and how. Recent trending [...keep reading]

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Charities, Social Media, and Visual Messaging

Happy New Year, everyone! We hope you have returned to work today refreshed and ready for great things to happen in 2010.

As you may already know, we do a lot of work with charitable organizations. Together, we’ve become familiar with the growing number of ways charities can use social media and user-provided-content sites to get the most out of their visual messaging.

Some great news to report came to us from The Foundation Center’s Philanthropy News Digest, which we hope will inspire continued successes this year.

Detroit-Area Charities Seeking New Donors Via Social Media Sites

Hoping to tap new sources of giving, [...keep reading]

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