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By Mo Isern, on November 30th, 2009
How many times have you set out to do something, and walked down the same road you’ve taken the time, or few times, before? “Let’s do it this way, because that’s how it’s always been done…”
What if you could be daring for a minute, and try something a bit different? What would it garner?
I recently saw Four Seasons Lodge at IFC Center in Manhattan, which has gotten such great response that it’s on an extended run at The Quad Cinema through December 3rd – and hopefully in other theaters as it picks up circulation [...keep reading]
By Ingrid Alvarez, on November 18th, 2009
 Getting your content published online brings the greatest rewards if done on a regular basis. But if your resources are limited, you might be thinking, “there’s NO WAY I can manage all of this. I’d better just stick to what I know.” Well, hang on to your hat, ’cause it just got easier…
With all the different social media channels to reach your audience at, it’s easy to give up due to information overload. Ideally, you’d like to spend more time creating and interacting, and less time worrying about how to get [...keep reading]
By Ashley Faison, on November 16th, 2009
Laura Martinez and Noemi de la Torre from AOL Latino just stopped by to interview Mo-
Check out the behind the scenes photos and we’ll let you know when the interview hits the web!
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By Ingrid Alvarez, on November 11th, 2009
 Social media is on the tips of everyone’s tongues lately, and you bet it’s here to stay. For those who are still skeptical as to what social media can do for you, consider a recent report released by ENGAGEMENTdb, which has shown that businesses slow to adapt social media channels are slower to increase their profit and revenue.
Social media channels include blogs, your own branded social network community, content distribution mechanisms like ShareThis, engaging in online discussions, having an external social network presence like Facebook, image or video sharing on platforms like Flickr [...keep reading]
By Mo Isern, on November 9th, 2009
Over some really amazing butternut squash soup, I was relaying to a good editor/director/producer friend, Morgan Nichols, my challenge of wanting to do a lot, all the time, and immediately. But I want everything to be perfect. So I tweak. And I edit. And I perfect. And nothing gets finished. I become my own bottleneck.
Morgan suggested the concept of treating things less preciously. That by creating more, more often, there will be some really great things, and some really not-so-great things, being produced. But there are things being produced. And [...keep reading]
By Ingrid Alvarez, on November 4th, 2009
Sure, you already know that keeping your content up-to-date gives you the upper hand. But how about taking taking it to the next level? Engaging your audience inspires them to act as a citizen marketer. You don’t even have to tell them to tell a friend — they’re already on it!
Here are some tips for making your content more engaging:
Ask Questions. Let’s face it — the best way to get an answer is to ask! Boost the number of responses under your posted content by asking [...keep reading]
By Mo Isern, on November 2nd, 2009
We thought October would be busy. But seriously? It was paranormal. We had so much foot traffic, we literally had to scrub the floors.
Foot Traffic
Now that we’re spic and span, refreshed after wrapping up our various Halloween productions (Check out MTV’s inaugural Ulalume Festival – I co-edited and by doing so, found my Kat Von D costume inspiration!), we’re realizing that there’s been an amazing change in the air.
Besides the scent of cleaning supplies, we smell energy. Our November is already jam-packed and 2010 looks promising. [...keep reading]
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