By Mo Isern, on August 17th, 2009
I love stories like this… where organizations are so creative, so smart and so in tune with how to use a message – that they raise money without really spending anything!
Remember the wedding couple who danced their way into millions of people’s computer screens? They’re apparently really smart too, and have helped Wellstone Action, an anti-violence charity in St. Paul, Minn., raise $15K!
If you read anything today, read this article. And then think about where there are small, hidden opportunities coming at you from the mainstream media.
By Mo Isern, on August 7th, 2009
It used to be that philanthropy was an added bonus that made certain companies stand out from the crowd.
Today’s Washington Post article is a sign of how philanthropy is becoming more and more of a competitive edge in the for-profit market place. Announcing TwitCause for Twitter.
Basically, each week on Thursday, TwitCause has a new cause they support. They ask that you follow the TwitCause Twitter account and then retweet the cause to show your support for it. These tweets contain a link to go back to the site where you can find a place to donate money if you choose [...keep reading]
By Mo Isern, on August 4th, 2009
Charities are starting to think a little more creatively about how and where they’re going to make people pay attention. I think this is such a well-thought out idea by World Vision in a campaign against malaria. Imagine you’ve got your popcorn, you’ve got your feet up, and the movie theater darkens. Then this:
Gave me chills. This is called ‘thinking it through’ – they put themselves in their viewers’ shoes (or seats), and imagined what the viewing experience would be like… Nothing worse than being in the dark and thinking something is buzzing around you. Smart. It will be showing [...keep reading]
By Mo Isern, on August 2nd, 2009
A few months back, we produced a video for Theatre Communications Group as they celebrated the 25th anniversary of their leading publication, American Theatre magazine.
The Moped crew… except for Jay since he was taking the picture…
UNIVERSES performing…
I love this picture Jay took of Marian Seldes…
Then we find out, they wanted to give us a 1/2 page ad on page 55 of their July/August [...keep reading]
