Moped Productions

Where’s Moped: December 2010

Mo Isern — Wed, 08 Dec 2010 20:54:35 +0000

We’re excited to announce the launch of the Gilt.com series, “Unracked,” which Moped produced alongside Hudsun Media. Join host Stefani Greenfield for eight exclusive interviews with industry insiders, including supermodel Molly Sims, hit-show Gossip Girl stylist Eric Daman, and inventor of the wrap-dress Diane von Furstenburg. Check it out on www.Gilt.com/Unracked. On the heels of that, be sure to watch our latest video for Stuart Weitzman, which we produced alongside Studio XL.

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Feature: How Giving Thanks Pays

Mo Isern — Tue, 23 Nov 2010 15:45:37 +0000

It’s November and we have a lot to be thankful for this season. However, most of the time, being thankful doesn’t seem to be that money-generating.

This month we received a wonderful followup from Concern Worldwide and Twestival 2010 for our work from earlier this year.

We had been fortunate to have been approached as a partner in a worldwide social media effort that is an impressive and telling case for how social media can be a far-reaching, highly-impactful and wonderfully inspiring tool for social [...keep reading]

Rewind: November 2009

Mo Isern — Tue, 09 Nov 2010 00:01:06 +0000

Music has long since been associated with spreading positive messages, and last year at this time, we were working on mtvU’s 2009 Woodie Awards, where artists like John Legend, Alicia Keys and Wyclef Jean were celebrated for doing good around the world. We edited the Good Woodie awards package; check out the winner!

Apparently November has a lot of do-good musicians being put in the spotlight because jumping back into 2008, we were working [...keep reading]

Where’s Moped: November 2010

Mo Isern — Wed, 03 Nov 2010 18:29:10 +0000

Moped is where it’s at: the 2010 Business for Social Responsibility Conference (BSR) alongside Fenton, where we are collaborating to create a combination of interactive communication tools via Fenton’s on-site Share cameras for daily updates (YouTube search: Share BSR), on-site edits of session talks, and footage gathering for a highlight reel and sales tool. Make sure you visit BSR in person or online to see what incredible progress is being made in good [...keep reading]

Feature: Do Moving Messages Mean More?

Mo Isern — Tue, 12 Oct 2010 11:44:58 +0000

First off, let’s consider the word moving.

What are your vehicles? It doesn’t have to be just one, and frankly, probably shouldn’t be. Unless you’re a particularly famous movie star, you probably don’t have a jet engine sitting in front of your home. It takes a car or public transport to get to the airport, at which point you take an Air Tran, moving sidewalk and hopefully something larger than a puddle jumper to get to your destination. Your message doesn’t get where it’s going by just sitting on your website, [...keep reading]

Rewind: October 2009

Mo Isern — Tue, 12 Oct 2010 00:22:46 +0000

Last year at this time, we were in the thick of two pretty notable projects. Early in the month we were shooting the 25-minute character development tape, with which Hud:Sun Media was able to sell the now Bravo show, Pregnant in Heels, set to premiere in the coming months. In creating this ‘pilot’ with Executive Producers Michael Rourke and Gerette Allegra, we were able to work through the strengths of the concept, the voice of the characters and the several storylines, each having so many possibilities. As with any ‘pitch,’ the [...keep reading]

Where’s Moped: October 2010

Mo Isern — Mon, 11 Oct 2010 23:45:52 +0000

We are picking up speed this month and catching up with 8 of your favorite designers and style icons in New York and Los Angeles for a new web series we’re producing with Hud:Sun Media. Stay tuned for that.

We crewed up a Discovery Studios shoot in Brooklyn for a development tape, as well as a Best Buy shoot in Minnesota for Edelman PR.

Make sure you watch the 2nd of five Stuart Weitzman pieces of video art [...keep reading]

Feature: Seven Reasons Why Multimedia Matters

Mo Isern — Tue, 14 Sep 2010 13:52:59 +0000

Last month we looked at how multimedia can be placed in enough places to ensure your message is getting out there.

But let’s back up – before you start putting up any ol’ piece of Flip cam footage, or paying for a highly polished multimedia annual report, let’s ask Why? What’s the point? What is this accomplishing? You’ll want to have an answer whether you’re the one putting in the execution effort, or explaining why you want to allocate funds towards it.

It creates a personal a connection. People connect to people. And [...keep reading]

Rewind: September 2009

Mo Isern — Wed, 08 Sep 2010 17:42:35 +0000

Last September, Nike was busy building buzz and community around its Nike Plus Human Race event, which was set for October 23rd and 24th. We collaborated with mtvU to tell the stories of student ambassadors at Ohio State and USC, whose efforts rallied hundreds of students to get them ‘up and running.’ The school logging the most miles won $50,000 and earned bragging rights over their sworn rival.

So how were multimedia tools put into play for this initiative? A series of promotional spots and short feature videos [...keep reading]

Where’s Moped: August 2010

Mo Isern — Wed, 25 Aug 2010 17:09:38 +0000

Recently we’ve collaborated with Studio XL to post-produce a series of 5 video spots for Stuart Weitzman’s new Winter line. Check them out as they roll out on Stuart Weitzman’s homepage each month – Watch the first one now! These conceptual pieces drive home the playful glamour in this season’s line up.

We’re also about to launch new content we produced for Moms Made Easy after shooting interviews with moms, kids and Founder and CEO Monica Taylor. You want cool products [...keep reading]