Moped Productions

Rewind: September 2009

Mo Isern — Wed, 08 Sep 2010 17:42:35 +0000

Last September, Nike was busy building buzz and community around its Nike Plus Human Race event, which was set for October 23rd and 24th. We collaborated with mtvU to tell the stories of student ambassadors at Ohio State and USC, whose efforts rallied hundreds of students to get them ‘up and running.’ The school logging the most miles won $50,000 and earned bragging rights over their sworn rival.

So how were multimedia tools put into play for this initiative? A series of promotional spots and short feature videos [...keep reading]

Where’s Moped: August 2010

Mo Isern — Wed, 25 Aug 2010 17:09:38 +0000

Recently we’ve collaborated with Studio XL to post-produce a series of 5 video spots for Stuart Weitzman’s new Winter line. Check them out as they roll out on Stuart Weitzman’s homepage each month – Watch the first one now! These conceptual pieces drive home the playful glamour in this season’s line up.

We’re also about to launch new content we produced for Moms Made Easy after shooting interviews with moms, kids and Founder and CEO Monica Taylor. You want cool products [...keep reading]

Feature: Smarter Content Strategy

Mo Isern — Tue, 10 Aug 2010 14:30:16 +0000

Multimedia: Smarter Content Strategy

Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.

As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.

Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]

Rewind: August 2009

Mo Isern — Wed, 04 Aug 2010 18:09:32 +0000

About this time last year, we were just starting our work with CafeMom.com, which is the leading social networking website for moms. With the high engagement level that is had with moms, CafeMom was partnering with brands that wanted to reach moms in a rapidly changing digital environment. We helped create video conversations that brands were able to participate in, whether it was about how moms were managing their kids manners, homework assignments or allowances, to what types of family stories were coming out of the fall and winter holidays. Brands like Target [...keep reading]

Trend Talk: Video SEO Boosts Your ROI

Ingrid Alvarez — Thu, 29 Jul 2010 15:32:45 +0000

As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.

Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]

Where’s Moped: July 2010

Mo Isern — Tue, 27 Jul 2010 18:15:29 +0000

Recently we helped launch third-generation ocean explorer Fabien Cousteau’s nonprofit organization called Plant a Fish which aims to empower and educate local communities through the action of “re-planting” aquatic species of plants and animals in environmentally stressed areas to make a positive impact. Check out the short introductory video we produced. We’re so excited to see the organization launch and gain the attention of national press. To help them out even more, be sure to vote for them all through August to win $50K in Pepsi’s Refresh Everything challenge – Vote [...keep reading]

Feature: User-Generated Content Is Here to stay

Mo Isern — Tue, 13 Jul 2010 14:30:17 +0000

Think of today’s most popular sites – Facebook, Twitter, YouTube – they’re all run on user-generated content. It’s more than just a catch-phrase. It’s how web-based companies are attracting users. And making money.

Net firms aside, even established retailers and media brands are turning to user-generated content to rally old fans and garner new ones. Last month, national discount retailer Stein Mart announced it was seeking real-life shoppers for a fall campaign. Over 250 women entered their short videos via Stein Mart’s Facebook page, hoping to win a spot. Also last month, [...keep reading]

Rewind: July 2009

Mo Isern — Wed, 07 Jul 2010 17:42:20 +0000

Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations' contributions of time and resources. [...keep reading]

Trend Talk: Live Video Streaming In Response To Crisis

Ingrid Alvarez — Thu, 01 Jul 2010 18:46:17 +0000

Technology has not only changed the way we communicate with each other; it has changed the way we respond to crisis. When it comes to taking action, not everyone is able to donate funds, show up at a rally or volunteer in person. However, the number of people who have daily access to mobile phones and internet with streaming video is increasing faster than ever. The key to crisis communications is reaching networks of supporters with content that not only raises awareness, but also delivers action-enabled multimedia.

Static, non-interactive video has proven to be an effective campaign tool, and now live video [...keep reading]

Where’s Moped: June 2010

Mo Isern — Fri, 25 Jun 2010 13:40:25 +0000

This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.

Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]