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By Ingrid Alvarez, on June 7th, 2010
 Adidas Originals partners with Lucasfilm and the 2010 FIFA World Cup for their 2010 Originals ad campaign, with the film ‘The Street Where Originality Lives’ to launch on TV on June 12th. This short video preview imagines the five minutes before the World Cup game kick-off in this entertaining remake of the Mos Eisley Cantina on Tatooine scene. Adidas ties the artists and celebrities who love wearing the brand into this famous scene, including David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong:
See more videos on the Adidas Originals YouTube Channel.
Does adding stars [...keep reading]
By Ingrid Alvarez, on May 24th, 2010
 Have you seen the ads for The Lazarus Effect? The privately owned (Red) organization recently launched an ad campaign to spread the word about this AIDS relief documentary, executive produced by Spike Jonze and produced by Anonymous Content and (Red). Watch for the debut tonight, May 24, on HBO and YouTube.
Do you think this ad campaign was effective?
By Zachary Dominitz | Call2Action.com, on May 5th, 2010
You’ve seen The Meatrix, right? And the kid doped up on meds returning from the dentist? The Evolution of Dance? Susan Boyle, anyone?
Whether silly, strange, sexy, or substantial, online video has become the ubiquitous means of communication. While some still debate ‘why’ for Cause Marketing (hint: to avoid the fate of former executives who wanted traditional ROI charts before implementing social media, understand this is not a fad), the go-to medium for marketing is not in doubt.
According to Comscore, there were 31.2 BILLION videos watched online. In March. In the US alone. As a catalyst for online action, there is absolutely [...keep reading]
By Ingrid Alvarez, on April 20th, 2010
 As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.
To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading]
By Ingrid Alvarez, on April 1st, 2010
No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message.
Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just [...keep reading]
By Mo Isern, on January 15th, 2010
At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media.
Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter. Us media folk aren’t fond of the 8 a.m. start time. Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading]
By Ingrid Alvarez, on December 17th, 2009
 The holidays are here and we hope that you’ll be merrily on your way to a vacation soon. Taking a break from the buzz for a bit is always a great way to refresh your social mind, although it can be easy to fall behind on important updates when you’re away.
Whether you’re more likely to stay connected to your friends, family or work, keeping a mobile device gives you the freedom of choice while you’re out of [...keep reading]
By Mo Isern, on August 17th, 2009
I love stories like this… where organizations are so creative, so smart and so in tune with how to use a message – that they raise money without really spending anything!
Remember the wedding couple who danced their way into millions of people’s computer screens? They’re apparently really smart too, and have helped Wellstone Action, an anti-violence charity in St. Paul, Minn., raise $15K!
If you read anything today, read this article. And then think about where there are small, hidden opportunities coming at you from the mainstream media.
By Mo Isern, on August 4th, 2009
Charities are starting to think a little more creatively about how and where they’re going to make people pay attention. I think this is such a well-thought out idea by World Vision in a campaign against malaria. Imagine you’ve got your popcorn, you’ve got your feet up, and the movie theater darkens. Then this:
Gave me chills. This is called ‘thinking it through’ – they put themselves in their viewers’ shoes (or seats), and imagined what the viewing experience would be like… Nothing worse than being in the dark and thinking something is buzzing around you. Smart. It will be showing [...keep reading]
By Mo Isern, on August 2nd, 2009
A few months back, we produced a video for Theatre Communications Group as they celebrated the 25th anniversary of their leading publication, American Theatre magazine.
The Moped crew… except for Jay since he was taking the picture…
UNIVERSES performing…
I love this picture Jay took of Marian Seldes…
Then we find out, they wanted to give us a 1/2 page ad on page 55 of their July/August [...keep reading]
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