 While big brands are taking the lead in developing their online audiences with social media, there’s still a lot of work to do measuring results. The good news is, the youth demographic of ages 14 to 34 is spending $1.2 trillion dollars, according to researcher Mintel International, but with a cause-conscious mentality. The majority of youth consumers agree that it’s important that marketing campaigns be tied to social movements benefitting causes such as the environment or [...keep reading]  To celebrate their 5th birthday, YouTube has created a Five Year Channel (complete with guest curator top picks) and compiled a moving timeline to illustrate the story of their journey. In just five years of explosive growth, the website sees 2 billion views per day and 24 hours of video being uploaded every minute. How has YouTube impacted your view of video as an everyday tool?
In an example of how the nonprofit sector and the broadcast world are collaborating to increase messaging exposure, tonight, American Idol plans to use the power of its international audience-reach to drive more support for relief efforts in Haiti. The show will be dedicating its special results show to Haiti, featuring footage from last year’s winner Kris Allen’s trip to Haiti to see relief efforts firsthand, and is encouraging donations to the United Nations Foundation. We’ve seen major networks and shows use their platforms as ways to increase support for past disasters like Katrina and the 2004 Tsunami, as [...keep reading]
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At this week’s Business Development Institute event, “Social Integration – Harmonizing Social Channels into the Marketing, Communications & Service Platforms,” I was able to participate in some roundtable discussions and listen to several leading corporations present case studies regarding their use of social media. Going into it I questioned whether or not I would gain any insight outside of the use of Facebook and Twitter. Us media folk aren’t fond of the 8 a.m. start time. Happily, I left with a great amount of new perspective and knowledge about the thought process behind leveraging social [...keep reading] |
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Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies 
Mobile users, meet Foursquare: Foursquare is a new social networking site for mobile users that encourages in-person interaction, based on user-generated tips and to-dos on what’s hot in the neighborhood near you. If Facebook, Meetup and Yelp took a roll in the hay, Foursquare would be their love-child. This new socially charged networking platform has now partnered with Bravo TV, after the network noticed the amount of traffic to real places affiliated with hit reality TV shows like The Real Housewives, Top Chef, Shear Genius and The Millionaire Matchmaker.
