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By Ingrid Alvarez, on July 29th, 2010
 As with any worthwhile investment, you want to do everything you can to get the best return for your business – especially when it comes to your multimedia content strategy. Video without optimization is like trying to date online with a blank profile, or one of those terribly embarrassing dreams where you’re delivering a public speech naked. Avoid the pitfalls of doing things halfway, and dress up your video for some hot dates with the search engine robots.
Learn from real-time examples and avoid dumping your multimedia investment into the Internet gutters. In a recent case study comparing the success of [...keep reading]
By Ingrid Alvarez, on June 2nd, 2010
 If you’re doing something to make a difference, there’s no doubt that you need to tell your story. That’s what the Spartans are doing at Michigan State University in their “Spartans will.” campaign, just featured on New York Times online yesterday.
The campaign includes a YouTube video clip on their microsite, TV commercials, print ads, posters and signs in airports, and online ads. The new branding solidifies an identity that both appeals to their alumni and remains consistent with the community of students, who are tackling challenging issues like climate change, poverty and disease.
“The story has to be honest, the story has to [...keep reading]
By Zachary Dominitz | Call2Action.com, on May 5th, 2010
You’ve seen The Meatrix, right? And the kid doped up on meds returning from the dentist? The Evolution of Dance? Susan Boyle, anyone?
Whether silly, strange, sexy, or substantial, online video has become the ubiquitous means of communication. While some still debate ‘why’ for Cause Marketing (hint: to avoid the fate of former executives who wanted traditional ROI charts before implementing social media, understand this is not a fad), the go-to medium for marketing is not in doubt.
According to Comscore, there were 31.2 BILLION videos watched online. In March. In the US alone. As a catalyst for online action, there is absolutely [...keep reading]
By Ingrid Alvarez, on April 20th, 2010
 As a follow up to my last article, Using video as a Call to Action, here are some tips you can use to optimizing your online video for a high level of audience engagement.
To get your video towards the top of the search results, make sure your content is labeled in such a way that the search engines can find it easily. To start, be sure that all of your uploaded video has the basic title, descriptions and tags filled out [...keep reading]
By Ingrid Alvarez, on April 1st, 2010
No matter your location, businesses and organizations everywhere are working hard to keep up with the economic roller coaster. As consumers cut back on spending, it’s safe to say we’re all taking our marketing strategies more seriously. With staggering results of video sharing on Facebook and Twitter, and YouTube’s extensive video resources, we can agree that video is an excellent way to propagate your message.
Let us rewind for a moment to the brainstorming session. We can see that the best result is having your video shared extensively among your target audience. But how do you get there? Video is not just [...keep reading]
By Ingrid Alvarez, on March 3rd, 2010
 Even with all the buzz around new media in the last couple years, there are still some major media sources like New York Magazine that only accept a hard copy press release. But how ’bout an excellent-looking digital marketing campaign for the presses? With trusted companies like PR Newswire offering services for multimedia new releases, are media sources becoming accustomed to more than just the text-only press release? With so many blogger journalists and social networkers out in cyberspace, I believe the shift in press policies [...keep reading]
By Mo Isern, on August 17th, 2009
I love stories like this… where organizations are so creative, so smart and so in tune with how to use a message – that they raise money without really spending anything!
Remember the wedding couple who danced their way into millions of people’s computer screens? They’re apparently really smart too, and have helped Wellstone Action, an anti-violence charity in St. Paul, Minn., raise $15K!
If you read anything today, read this article. And then think about where there are small, hidden opportunities coming at you from the mainstream media.
By Mo Isern, on August 4th, 2009
Charities are starting to think a little more creatively about how and where they’re going to make people pay attention. I think this is such a well-thought out idea by World Vision in a campaign against malaria. Imagine you’ve got your popcorn, you’ve got your feet up, and the movie theater darkens. Then this:
Gave me chills. This is called ‘thinking it through’ – they put themselves in their viewers’ shoes (or seats), and imagined what the viewing experience would be like… Nothing worse than being in the dark and thinking something is buzzing around you. Smart. It will be showing [...keep reading]
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