Apple introduces iAd, a new mobile advertising platform to compete with Google’s recently sealed acquisition of AdMob. Already claiming over $60 million dollars in commitments for this year, iAd will allow users to interact with the ads without leaving their app. AdMob is currently the leading mobile advertising system, displaying advertisements dropped into iPhone and Android applications – and so the battle begins.

With mobile video heating up, iAd promises to deliver “sight, sound, motion, and emotion” for advertisers and developers targeting consumers who want to offer TV-like ads with the interactivity of [...keep reading]