By Mo Isern, on June 10th, 2010
The hardest part about leaving Monterey, California is… well, leaving. I say this, in part, because the calm bay breeze and the snoozing sea lions just couldn’t be more beautiful. But also, in part, because our puddle jumper connecting us to JFK via LAX was delayed, and then delayed again. Flights were switched, new flights were delayed, and we just couldn’t make a connection for the life of us. An overnight at SFO and 180 minutes of sleep later, I hope my mid-air ramblings are somewhat sensible.
No time for in-flight sleep when there’s wireless.
It [...keep reading]
By Ingrid Alvarez, on May 24th, 2010
Have you seen the ads for The Lazarus Effect? The privately owned (Red) organization recently launched an ad campaign to spread the word about this AIDS relief documentary, executive produced by Spike Jonze and produced by Anonymous Content and (Red). Watch for the debut tonight, May 24, on HBO and YouTube.
Do you think this ad campaign was effective?
By Mo Isern, on January 4th, 2010
Happy New Year, everyone! We hope you have returned to work today refreshed and ready for great things to happen in 2010.
As you may already know, we do a lot of work with charitable organizations. Together, we’ve become familiar with the growing number of ways charities can use social media and user-provided-content sites to get the most out of their visual messaging.
Some great news to report came to us from The Foundation Center’s Philanthropy News Digest, which we hope will inspire continued successes this year.
Detroit-Area Charities Seeking New Donors Via Social Media Sites
Hoping to tap new sources of giving, [...keep reading]
By Mo Isern, on November 30th, 2009
How many times have you set out to do something, and walked down the same road you’ve taken the time, or few times, before? “Let’s do it this way, because that’s how it’s always been done…”
What if you could be daring for a minute, and try something a bit different? What would it garner?
I recently saw Four Seasons Lodge at IFC Center in Manhattan, which has gotten such great response that it’s on an extended run at The Quad Cinema through December 3rd – and hopefully in other theaters as it picks up circulation [...keep reading]
By Mo Isern, on November 9th, 2009
Over some really amazing butternut squash soup, I was relaying to a good editor/director/producer friend, Morgan Nichols, my challenge of wanting to do a lot, all the time, and immediately. But I want everything to be perfect. So I tweak. And I edit. And I perfect. And nothing gets finished. I become my own bottleneck.
Morgan suggested the concept of treating things less preciously. That by creating more, more often, there will be some really great things, and some really not-so-great things, being produced. But there are things being produced. And [...keep reading]
