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By Mo Isern, on September 8th, 2010
Last September, Nike was busy building buzz and community around its Nike Plus Human Race event, which was set for October 23rd and 24th. We collaborated with mtvU to tell the stories of student ambassadors at Ohio State and USC, whose efforts rallied hundreds of students to get them ‘up and running.’ The school logging the most miles won $50,000 and earned bragging rights over their sworn rival.
So how were multimedia tools put into play for this initiative? A series of promotional spots and short feature videos ![]( "Screen <a href=") [...keep reading]
By Mo Isern, on August 25th, 2010
 
Recently we’ve collaborated with Studio XL to post-produce a series of 5 video spots for Stuart Weitzman’s new Winter line. Check them out as they roll out on Stuart Weitzman’s homepage each month – Watch the first one now! These conceptual pieces drive home the playful glamour in this season’s line up.
We’re also about to launch new content we produced for Moms Made Easy after shooting interviews with moms, kids and Founder and CEO Monica Taylor. You want cool products [...keep reading]
By Mo Isern, on August 10th, 2010
Multimedia: Smarter Content Strategy
Here’s one question we get asked a lot: Where can potential clients actually see our work? The answer — lots of places.
As you develop and execute your multimedia marketing strategy, think multiple venues, think versatility. Think various versions. And generally speaking, think short.
Your own website – What better place to give your new visitors some insight into who your organization is comprised of, the level of work you do and the success and impact of that work? Think through the areas on your website where additional information [...keep reading]
By Mo Isern, on August 4th, 2010
About this time last year, we were just starting our work with CafeMom.com, which is the leading social networking website for moms. With the high engagement level that is had with moms, CafeMom was partnering with brands that wanted to reach moms in a rapidly changing digital environment. We helped create video conversations that brands were able to participate in, whether it was about how moms were managing their kids manners, homework assignments or allowances, to what types of family stories were coming out of the fall and winter holidays. Brands like Target [...keep reading]
By Mo Isern, on July 27th, 2010
Recently we helped launch third-generation ocean explorer Fabien Cousteau’s nonprofit organization called Plant a Fish which aims to empower and educate local communities through the action of “re-planting” aquatic species of plants and animals in environmentally stressed areas to make a positive impact. Check out the short introductory video we produced. We’re so excited to see the organization launch and gain the attention of national press. To help them out even more, be sure to vote for them all through August to win $50K in Pepsi’s Refresh Everything challenge – Vote [...keep reading]
By Mo Isern, on July 7th, 2010
 Last year at this time, The Urban Assembly School for Law + Justice was in need of a tool that would bring potential donors and strategic partners into their world to see the impact and change they make on students daily. By now, we were in full edit mode for the Virtual Visit Video that we had conceptualized and produced in the Spring. We focused on using personal stories to communicate the tangible and emotional benefits of the work being done at the school and in tandem with partnering organizations’ contributions of time and resources. [...keep reading]
By Mo Isern, on June 25th, 2010
This month we’ve been shooting with DeWitt Stern at the spectacular Pace-MacGill Gallery and the world-renowned Joyce Theatre, in production for a series of video white papers that will inform and excite sophisticated buyers of fine art, entertainment and film insurance. Senior Producer Jean Candiotte and DP Zac Halberd are on site with DeWitt Stern team – stay tuned for more.
Shooter Sam Sundaram was also on deck – bright and early – with third-generation ocean explorer and environmental ambassador Fabien Cousteau during the launch of his new nonprofit organization, Plant a Fish, [...keep reading]
By Ingrid Alvarez, on June 21st, 2010
  The wildly popular Twilight Saga hits the top of the Variety charts for the most impressions of it’s official online film trailer of ‘Eclipse,’ in theaters June 30. How did they do it? In partnership with Unicast, an independent, interactive advertising and marketing technology company, they executed a broad outreach via targeted online campaigns, featuring rich media including a Twilight iPhone app and designated online communities filled with video and graphics for all to share. Geotargeting, Movie Finder and MySpace play a huge role in captivating the core audience, [...keep reading]
By Ingrid Alvarez, on June 14th, 2010
 Whether you love it or hate it, the “Like” button has infiltrated websites and blogs everywhere. Yesterday, Mashable released a TypePad report indicating a 50% increase in referral traffic, following the April launch of Facebook’s universal “Like” button. In fact, Facebook brings our Moped blog the highest numbers in referral traffic. The greatest appeal for site owners is the ability for Facebook-connected users to “Like” a fan page without navigating off of the site. The result? Widespread brand intersection with Facebook and the individuals and businesses behind the fan pages.
Keep reading [...keep reading]
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