Concern Worldwide, a nonprofit that provides third world children with much-needed school supplies, was the beneficiary for 2010’s Twestival, the largest grassroots social media fundraising initiative in the world. To make the most out of the global exposure, they needed a call to arms in the fight against illiteracy.
Prior to the event, the nonprofit approached MOPED to develop and execute a concept. Without the benefit of voiceovers or interviews, MOPED translated the organization’s mission, outlook, and resourcefulness into a simple and powerful mixed media piece. Using existing video clips, chalkboard graphics, and a contributed Moby song, MOPED made the need for universal education as self-evident as simple addition.
Executive Producer + Editor Maureen Isern, Animation + Graphics Editor Karen Heston
February 29, 2016
Fundraising, Graphics + Design, Social Impact, Video