As it approached its 50th anniversary, the prestigious Theatre Communications Group (TCG) wanted to mark the occasion with a video series. Given a large membership with disparate objectives, it needed to unify and engage a broad, diverse, and global audience.
TCG’s mission in combination with some strategic creative sessions resulted in our conceiving “I AM THEATRE” as both a tagline and a theme to anchor the videos, generate pride in TCG and the theater industry, and inspire audiences to craft and post their own videos—to viral effect.
Executive Producer Maureen Isern, Director + Producer Jean Candiotte, Cinematographer Zachary Halberd, Editor Joey Williamson, Graphics Editor Mike Wechsler
February 24, 2016
Fundraising, Graphics + Design, Series, Social Impact, Video