Moped Productions | Stuart Weitzman
MOPED Productions NYC, assisting non-profits and companies in their commercial and web media needs.
Fashion Design Footwear Stuart Weitzman
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Stuart Weitzman Brand Image Spots

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Stuart Weitzman Brand Image Spots

The Project

The fashion savvy tip their hats to luxury women’s designer Stuart Weitzman. Famous for his timeless on-trend footwear crafted from top-quality materials, the Stuart Weitzman label is synonymous with elegance, versatility, and grace — with just a touch of playful spirit.

The Work

NYC-based Studio XL invited MOPED to collaborate with them on creating luscious media content for both web and in-store use, as dynamic facets of the Stuart Weitzman branding experience. With MOPED’s technical input, Studio XL roughed out a series of seasonally inspired concept videos that reflect the playful and alluring nature of the Stuart Weitzman line. MOPED delivered post-production editing, music and effects design, and couldn't get enough of these gorgeous visuals along the way.

The Results

  • Four seasons and over 50 deliverables later, MOPED and Studio XL developed a library of customized style content for the brand.
  • Each month, a sexy new concept video premiered on the Stuart Weitzman homepage and the same spots were featured as video loops in store windows. Stuart Weitzman retail stores throughout the country were retrofitted with flat screen televisions to augment the shopping experience for customers.
  • Each spot flawlessly adhered to and amplified the story development behind Studio XL’s seasonal brand strategy and packaging design.
  • The Team

    Executive Producer Maureen Isern, Art Directed + Produced by Studio XL / Rick Biedel, Graphics Editor Evan Johnson, Editor Morgan Nichols

    Date

    February 29, 2016

    Category

    Brands, Graphics + Design, Series, Video