The Common Core State Standards Initiative is an educational initiative that details what K–12 students should know in English language arts and mathematics at the end of each grade. The EngageNY website was created by The New York State Department of Education (NYSED) to support instructors with multimedia tools for implementing key aspects of the initiative. Ingram Content Group and its subsidiary, VitalSource, were tasked with developing curriculum materials for grades Pre-K to 12 in both Mathematics and English Language Arts (ELA), and brought MOPED on to handle all aspects of in-studio set design and video production.
We were tasked with creating a comfortable environment where conversations could unfold between education experts around English Language Arts standards, and where educators could teach K–12 Math concepts in a more instructional setting. We started with an empty sound studio in Brooklyn, and through artful set design, lighting, furniture and props, we were able to transform a blank space into both a functional teaching environment and a living room atmosphere. Our studio crew set up an overhead camera to capture math concepts visualized on a dry-erase teaching table, as well as plexiglass for dry-erase math instruction delivered straight to camera. Additionally, we managed script content for over two dozen video deliverables, handled all production logistics, and provided direction for on-camera talent throughout recording.
Executive Producer Maureen Isern, Director Brian DeCubellis, Content Producer Beth Newell, Production Manager Dan Meagher
February 23, 2017
Graphics + Design, Series, Social Impact, Video