The Mount Sinai Adolescent Health Center is the largest of its kind in the United States providing confidential, quality health care and support services to underserved and at-risk youth ages 10-22, regardless of their ability to pay. This NYC-based center wanted to give its Annual Breakfast of Legends fundraising event a facelift to re-energize its attending base during its 9th year of critical and growing impact.
MOPED reviewed the event’s past materials and anecdotes to build upon existing assets and ideals established by a dedicated history of staff members, board of directors and community ambassadors. From there, we storyboarded a series of possible visual directions for original artwork, including tone, color palette and superhero character traits, including his outfitting and what he was thinking in his thought-bubble.
Executive Producer Maureen Isern, Design Work by StudioXL / Margaret Biedel, Graphic Illustration by Jason Robinson
February 22, 2017
Fundraising, Graphics + Design, Healthcare + Disease, Social Impact