This ambitious non-profit was founded by the parents of a child with Epidermolysis Bullosa, a rare childhood disease that causes skin to be so delicate that it blisters and tears. To gain attention and funding, the newly formed foundation’s branding needed to evoke confidence, while projecting a child's sensibility and optimism. In contrast, the tagline needed to communicate the mission of the organization, as well as the name of the disease it was looking to cure.
MOPED developed a broad brand strategy to help JGSF appeal to its various constituents, including funders and researchers. We performed a brand audit, then produced: a) an evocative tagline, b) an optimistic, enduring logo, c) a sophisticated look / feel (font / color palette), d) a clear voice and back-story, and e) a website capable of scaling.
Copywriting, Content Development + Tag Line by Executive Producer Maureen Isern + Director Jean Candiotte, Visual Identity + Design by Studio XL / Margaret Biedel
February 29, 2016
Fundraising, Graphics + Design, Healthcare + Disease, Social Impact