With the third Harry Potter movie set for release, MTV360 (MTV’s fully integrated branding muscle that later evolved into MTV Scratch) set it sights on a new demographic: teenagers who weren’t necessarily die-hard Potter fans, but could get excited about rough and tumble action.
MTV360's Creative Director Brian DeCubellis developed and captured an original comedic script and hired MOPED to weave together two storylines through hard-hitting editing and sound design. The cheeky short, which cuts between a conversation and a revenge fantasy, had just enough humor and daring to gain attention online.
Executive Producer + Director Brian DeCubellis, Editor Maureen Isern
February 29, 2016